The 'Protea' Dress

We've nicknamed one of our off-the-rack dresses the 'Protea' dress because its bold floral print reminds us of the equally sturdy, large-scale flower called protea. Our dress' zig-zag hemline is similar to the pointed crowns on this mighty bloom's head. Among the first flowers on earth, the protea was named after the Greek mythological son of Poseidon. Poseidon's lineage is associated with change and transformation, and in turn the protea bloom symbolizes diversity and courage in the language of flowers. These flowers are modern bohemian gems of the flower world. They demand so much attention that they're difficult to mix with more delicate blooms both visually and logistically, unless within a big installation such as an arbor or flower wall. As a bouquet, 1-5 stems by themselves make quite a luxe statement. Ask for 'king' protea if you like the white, creamy variety pictured below. 'Mink pink' are a coral version with soft feathery ends that blend to a charcoal black. Bonus: they last a realllly long time. While expensive, a single bloom makes a gorgeous impression and will last 3-4 weeks in a vase of water. 

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{ Images 2-4 photography: @jacquelynpotter | dress shop: @cultofflowersbridal | labels: @forloveandlemons | florals & styling: @nectarandroot | hair: @shasti71 | makeup: @officialmayhemmakeup | model: @maddyjameson & Image 1: repost via @madefromscratch }

erin ostreicher