{ photography: jacquelyn potter | florals & styling: nectar and root | hair: shawnna stannard | makeup: official mayhem makeup | model: maddy mckenna }

Erin Ostreicher is the passionate creative director behind Nectar & Root ; a floral design studio creating custom flower arrangements and styling guidance for weddings throughout New England. Erin’s work has been featured in Style Me PrettyGreen Wedding Shoes, 100 Layer CakeBotanical BrouhahaBridesSnippet & InkElizabeth Anne Designs, and Wedding Sparrow. In 2017 Erin created Cult of Flowers Bridal as a sister company to Nectar & Root. She is distractingly inspired by the dresses her brides choose to wear, and is an avid lover of both simple modernism and exquisite antique clothing. Cult of Flowers Bridal helps to connect the dots between where she draws inspiration for her floral design work, and her love of gorgeous wedding dresses. Erin is creating a refreshing bridal shop here in Vermont, with Nectar & Root's floral design studio tucked away in the background. She is proud to support other up and coming female entrepreneurs in Cult of Flowers Bridal.


Cult of Flowers Bridal is a dress shop for the nonconformist bride. Our hand-picked indie designers craft dresses that range from loose and silky kaftans to exquisitely beaded, long-sleeved lace gowns. We house an eclectic mix of materials – new and old, masculine and feminine, in various neutral tones and textures (including non-white!) – for a beautiful yet uncontrived take on bridal. Many of the pieces we carry are born of collaborations between Erin and the designers she has chosen to work with, creating one of a kind in-store favorites inspired by botanical flowers. Cult of Flowers Bridal has a den of unique wedding veils, jewelry, hair crowns, flattering belts, vintage wedding dresses, and non-bridal dresses that would serve sweetly as honeymoon or rehearsal dinner pieces as well. We choose pieces that are queenly, comfortable, gorgeous, and empowering.


The Cult of Flowers bride is her most essential self on her wedding day. Whether simple and luxurious, fit like a glove, or antique Edwardian, the dress she wears brings a Cult of Flowers bride stunning looks and an easy radiance, yet she remains in keeping with who she is outside of the bridal bubble. Our bride supports wildly talented female entrepreneurs through the dress she has purchased, which goes deeper than lace, a delicate petal or a dusting of blush. She may have a soft spot for flowers,  and be getting married in a backyard garden, a chic restaurant or an industrial warehouse. She might live right around the corner from our shop past the evergreen trees and blackberry bushes, or she may be planning a destination wedding here in Vermont from a big city afar. She is not assuaged by the already popular labels found in most boutiques however beautiful they may be, and is instead seeking lesser known indie brands, emerging makers, and a collection of choices she hasn't tried on elsewhere, to find a gown that feels quite special, and indeed 'the one'.