Cult of Flowers Bridal

Cult of Flowers Bridal is a curated dress boutique created by Nectar & Root for the nonconformist bride. Our hand-picked indie designers sew garments that range from loose and silky kaftans to exquisitely beaded, long-sleeved lace gowns. We house an eclectic mix of materials in various textures and neutral tones (beyond white!) – for a beautiful yet uncontrived take on bridal. Many of the pieces we carry are born of collaborations between Erin and the designers she has chosen to work with, creating one of a kind in-store favorites inspired by botanical flowers. Cult of Flowers Bridal has a den of unique wedding veils, jewelry, hair crowns, belts, vintage wedding dresses, and non-bridal gowns that would serve sweetly as honeymoon or rehearsal dinner pieces as well. Our dresses are queenly, comfortable, gorgeous, and empowering. How did we come up with the name? The name Cult of Flowers' came to Erin while reading 'The Book of Tea' by Kakuzo Okakura, published in 1964 with essays on flower arranging, tea ceremonies, and the various schools of thought behind both art forms. It's a gorgeous read. "They do not cull at random, but carefully select each branch or spray with an eye to the artistic composition they have in mind ... consecrating {them}selves to Purity and Simplicity. Thus reasoned the tea-masters when they established the Cult of Flowers."

Erin Ostreicher is the passionate owner behind Cult of Flowers Bridal as well as Nectar & Root ; a wedding floral design studio serving New England and beyond. Erin’s florals have been featured in Style Me PrettyGreen Wedding Shoes, 100 Layer CakeBotanical BrouhahaBridesSnippet & InkElizabeth Anne Designs, and Wedding Sparrow. In 2017 Erin began Cult of Flowers Bridal for Nectar & Root as an extension of the wedding work she already loves to do. When dreaming up floral designs for her clients, Erin is always adoringly inspired by the dresses her brides choose to wear. Cult of Flowers Bridal connects the dots between where Erin draws inspiration from and her eye for gorgeous wedding dresses. She is proud to support other up and coming female entrepreneurs through Cult of Flowers Bridal, with Nectar & Root's floral design design workspace tucked away in the background behind racks of lace and raw silk.

The Cult of Flowers bride is her most essential self on her wedding day. Whether simple and luxurious, fitting like a glove, or of an Edwardian era, the dress she wears brings a Cult of Flowers bride stunning looks and an easy radiance when she says her vows. Our bride supports wildly talented female entrepreneurs through her wedding investments which run deeper than lace, a delicate petal or a dusting of blush. She may have a penchant for flowers and be marrying in a backyard garden, a chic candlelit restaurant or an opulent villa. She might live right around the corner from our shop past the evergreen trees and blackberry bushes, or she may be planning a destination wedding in Vermont from a big city afar. She is seeking indie brands, emerging makers, and a collection of choices she hasn't tried on elsewhere, to find a gown that feels quite special; that is, indeed, 'the one'.

{ photography: jacquelyn potter | florals & styling: nectar and root | hair: shawnna stannard | makeup: official mayhem makeup | model: maddy mckenna }